At this stage, we work with you to clearly define your Ideal Customer Profile (ICP) and break your audience into distinct personas.

With your messaging and audience in place, we shift into testing mode.

This involves launching focused micro-campaigns to see what truly resonates. We analyze the results qualitatively and back our insights with data to uncover which messages connect best with each persona.

At the same time, we explore additional channels—like social, content, landing pages, and paid ads—that can work alongside email to amplify your results.

When email is combined with the right mix of channels, we often see conversion rates increase by nearly 3X.

Once the optimal cadence and messaging are identified, we double down on the top-performing campaigns and scale them for maximum impact.

Our optimization is focused on one clear metric: generating conversations with qualified prospects (for outbound) or driving purchases and activations (for email marketing).

We consistently review campaign performance to understand what’s driving results—or what’s holding them back—and extract actionable insights.

These learnings directly inform the next campaign, creating a continuous cycle of improvement and growth.